Lean Publishing for Ninjas

  1. John could have kept up his technical blogging. Leanpub makes it trivial to import a blog progressively into a book (just click a button to import your new posts). So he could have blogged all the interesting things he wanted to, and then clicked a button to import his posts and edit them into book form.
  2. I don’t know John’s deal, but my guess is he wasn’t earning 90% — 50 cents on every PDF sold. On a $32 ebook, this would $28.30 per copy. John Resig is a big name, and any JavaScript book written by him would have a large following. We would have loved to be able to pay him $28.30 per copy. This type of money can definitely be a motivator to write more. (If you’re doing the math, Leanpub would have earned $3.70 per copy, minus about $1.23 to PayPal = $2.47 per copy in profit.)
  3. Leanpub’s variable pricing feature lets authors charge a minimum and suggested price. A massive number of people pay more than the minimum price. (Yes, really; it restores your faith in humanity.) So John could have set a minimum price of $20 and a suggested price of $32, and captured even more of his potential market.
  4. Since on Leanpub you can publish so easily, John could have had the instant gratification of releasing multiple versions of his book on the same day, and of getting feedback right away. This feedback loop is why blogging is so attractive.
  5. Since the process of publishing on Leanpub is so un-tedious (write in Markdown, sync with Dropbox, click a button), John may have actually enjoyed writing more. Making authors happy makes the world a better place. So does keeping authors blogging, instead of having the book writing process derail that.

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Leanpub

Leanpub

Leanpub is the best way in the world to write, publish, and sell ebooks. Publish in-progress, serial and complete ebooks in PDF, EPUB and MOBI.