How to Market An Unpublished Book: Part One

Step One: Establishing a Presence for Your Book on the Web

Step Two: Getting Attention

The First Stage of Getting Attention: Use Your Current Profiles and Apps to Point People to Your Book Landing Page

The Second Stage of Getting Attention: Do Something Every Day

  • Only contact a journalist if you’ve just read a piece they’ve recently published, and which you will mention in the first sentence of your message
  • Only contact a journalist with get-to-the-point messages that contain an opinion or some information you genuinely think they will find interesting
  • It’s ok to go on a bit, but only if you know exactly what point you’re trying to make in each paragraph
  • Treat the message like any other serious piece of writing: work on a few drafts, and write it like you would if you knew it were going to be published
  • When you contact a journalist, keep in mind that what you’re trying to do is provide them with information that is actually useful to them, and something you genuinely want them to write about, whether or not they quote you or mention you, or even reply to you
  • Do not use a template or send the same message to more than one journalist; each message should be unique to the journalist you’re writing to, and specific to the issue at hand

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Leanpub is the best way in the world to write, publish, and sell ebooks. Publish in-progress, serial and complete ebooks in PDF, EPUB and MOBI.

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